Voya Colloquium hosted by Marketing Department by Christina Kan

The Marketing Department at the UConn School of Business hosted its 12th annual Voya Financial Colloquium on the topic of “Social Responsibility and Impact in Business.” The event, held on Oct 25th, 2024, brought together researchers from diverse perspectives to discuss the role of business in economic, social, and environmental sustainability.

“This year’s topic is near and dear to our hearts, as it dovetails with the soft launch of our new MS program in Social Responsibility and Impact in Business. In our program, we think of this as encompassing many areas – it’s not just environmental sustainability, but also economic and social sustainability, as well as fair labor practices, and more,” said UConn Marketing professor Christina Kan, who organized the event.

The colloquium featured four distinguished speakers – Professors Martin Mende, Gergana Nenkov, Anita Rao and Michael Posner – each of whom approached the topic from a different lens – including marketing and law – as well as different methodologies – including experimental and econometric approaches.

The colloquium fostered an energetic discourse between speakers and participants. Faculty and doctoral students from all over the UConn campus attended, including marketing, law, and the Human Rights Institute. Also in attendance were guests from UMass and URI.

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