Robin Coulter, University of Connecticut Professor of Marketing, Voya Financial Fellow, and Marketing Department Head, with colleagues, Yuliya Strizhakova, and Linda Price have a forthcoming article, “ ‘Fresh Start’ Messaging, ‘Rebirth Associations,’ and Consumers’ Environmentally Sustainable Actions” in Journal of Business Ethics. Their article introduces metaphoric “fresh start” marketing messaging as an effective tactic to […]
Author: Clark, Emily
Policymakers, Business Leaders Say Sustainable Investing is Smart Investing; Adapted from UConn Today
“When it comes to making the transition to a more sustainable economy, investors should play a leading role,” State Treasurer Erick Russell said at The Dodd Center for Human Rights on Feb. 27, as part of the opening event for a two-day conference hosted by the Business and Human Rights Initiative at UConn. “As investors, […]
Arianna Landesbaum 2025 Student Hall of Fame Fellow
Earning a place in the 2025 Student Hall of Fame is a prestigious honor, and Social Responsibility & Impact in Business graduate student Arianna Landesbaum has rightfully earned this recognition.
International Trips for Graduate Students
Graduate business students can join international travel courses blending business, culture, and sustainability. Graduate Students in School of Business programs have the exciting opportunity to participate in international travel courses. These trips are more than just business visits; they incorporate cultural immersion, ethical leadership, and sustainability-focused professional experiences. The MKTG 5893 international study trip extends […]