Research

Adjunct Professor John Mandyck Article Featured in The Economist

City Skyline.
Image credit: The Economist

Adjunct Professor at the University of Connecticut School of Business and Chief Executive Officer of Urban Green Council, John Mandyck, recently published an article in The Economist discussing how city governments are pioneering climate action where national policies falter. 

John is a new faculty member who will begin teaching in the fall, and we’re thrilled to welcome him to the UConn community! He also recently spoke to our MSSRIB program through our hybrid speaker series, where he shared valuable insights about sustainability in urban development and the vital role of cities in shaping climate policy. 

In his recent article feature in The Economist, Mandyck explains how climate action is facing significant setbacks as both governments and companies retract prior commitments. Despite this, cities are stepping up as a key driver of progress. With buildings accounting for nearly a third of global climate emissions, many cities are working to reduce carbon output by decarbonizing the built environment. 

Cities like New York are leading the way with new and innovative polices, showing that, despite global challenges, cities remain a powerful and necessary force in combating climate change. 

Read John Mandyck’s full article from The Economist.  

Marketing Department Head Robin Coulter to Publish in the Journal of Business Ethics

Robin Coulter, University of Connecticut Professor of Marketing, Voya Financial Fellow, and Marketing Department Head, with colleagues, Yuliya Strizhakova, and Linda Price have a forthcoming article, “ ‘Fresh Start’ Messaging, ‘Rebirth Associations,’ and Consumers’ Environmentally Sustainable Actions” in Journal of Business Ethics.

Their article introduces metaphoric “fresh start” marketing messaging as an effective tactic to engage consumers in environmentally sustainable actions, particularly donating used products for remanufacture or reuse. Their experimental studies find that metaphoric “fresh start” messaging is more effective (than “recycle” and “reduce waste”) in increasing used product donations and donation intentions for a variety of consumer goods, including for example, clothing and children’s toys. The effectiveness of metaphoric “fresh start” messaging is grounded in its activation of consumer abstract thinking, specifically around new beginnings, renewal, and new life. These “rebirth associations” engage consumers in the messaging and result in consumers engaging in environmentally sustainable behaviors. Thus, Coulter’s work has implications for firms’ environmentally focused communication strategies.