We’re thrilled to share that UConn Business Law Professor Robert Bird has been awarded a prestigious Fulbright U.S. Scholar Award! The Fulbright is a prestigious award granted to faculty based on their previous leadership and contributions to society. The Program aims to foster greater mutual understanding between the U.S. and countries around the world. It’s […]
Research
Robert Bird: Legal Strategy is an Untapped Competitive Advantage for Companies
Adapted from UConn Today
Adjunct Professor John Mandyck Article Featured in The Economist
Adjunct Professor at the University of Connecticut School of Business and Chief Executive Officer of Urban Green Council, John Mandyck, recently published an article in The Economist discussing how city governments are pioneering climate action where national policies falter. John is a new faculty member who will begin teaching in the fall, and we’re thrilled […]
Marketing Department Head Robin Coulter to Publish in the Journal of Business Ethics
Robin Coulter, University of Connecticut Professor of Marketing, Voya Financial Fellow, and Marketing Department Head, with colleagues, Yuliya Strizhakova, and Linda Price have a forthcoming article, “ ‘Fresh Start’ Messaging, ‘Rebirth Associations,’ and Consumers’ Environmentally Sustainable Actions” in Journal of Business Ethics. Their article introduces metaphoric “fresh start” marketing messaging as an effective tactic to […]